Business Advisory & Capability Building
Turnaround | Transformation | Value Creation
Most transformations start with financial pressure — sustainable success comes from fixing the business and building financial capability.
We help owners and leadership teams diagnose root causes, stabilize performance, and create sustainable value — while strengthening finance and management capabilities to prevent recurrence.
Our Offering
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Business Advisory
Turnaround & Transformation
We help owners and leadership teams regain control and restore performance when financial pressure emerges.
- Diagnose root causes, not just symptoms
- Stabilize cash flow, profitability, and decision-making
- Lead turnaround, restructuring, and transformation initiatives
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Capability Building
Finance & Decision-Making Excellence
Sustainable results require strong finance capability and financially confident leadership.
- Strengthen finance functions and teams
- Build financial fluency for non-finance leaders
- Improve performance management, reporting, and KPIs
Ammar Khayyat
CPA, CMA
Founder & Principal Advisor
Ammar Khayyat is a seasoned finance and business leader with over 30 years of diversified experience across manufacturing, retail, banking, FMCG, telecom, e-commerce, and digital education.
He has held senior executive roles in both private and publicly listed organizations, leading:
Financial turnarounds and restructuring initiatives
Governance and performance management programs
M&A transactions and post-merger integration
Digital and enterprise transformations
Alongside his corporate leadership, Ammar has spent more than two decades building financial capability across the region, training thousands of professionals. He is known for translating complex financial challenges into clear, practical decision-making tools that owners, executives, and cross-functional teams can act on with confidence.
Why ASK CXO
Senior-level, hands-on advisory — not generic consulting
Integrated focus on performance recovery and capability building
Deep finance expertise combined with real operational leadership
Practical, execution-driven approach with lasting impact
